It was an extraordinary party that animated the heart of Manhattan to celebrate the arrival of the Vespa 946 in the United States.

The high society that animates the Big Apple gathered at the luxurious premises of Bulgari's flagship store on 5th Avenue. Designers, fashion photographers, trendsetters and journalists celebrated the most precious Vespa ever produced. It was an evening dedicated to Italian design and style, animated by music and a menu specially designed for the occasion by chef John DeLucie, one of the emerging names in New York catering.

The prestigious Bulgari store welcomed the first samples of the "Ricordo Italiano" collection of the Vespa 946, paying homage to one of the icons of Italian design. Cause for celebration was also the fantastic moment Vespa is going through in markets worldwide.

From today sold in the United States at a price of $ 9,946, the Vespa 946 in the 2013 edition belongs to a limited batch of 3,600 units for all markets worldwide, the production of which in the Pontedera factory will terminate with the month of November. This is an extraordinary confirmation of the continuous growth of the Vespa brand: starting in 2004, when overall sales reached 58,000 units, in 2006 they totalled 100,000, 122,000 in 2009 and 165,000 Vespa's produced in 2012, a record about to be broken in 2013.

“2013 is an extraordinary year for Vespa” affirmed Roberto Colaninno, Chairman and CEO of the Piaggio Group, during the presentation yesterday in New York. “An exclusive and elite product such as the 946 will in fact be joined, in just a few days, by the launch at EICMA in Milan of a completely new model which, due to its stylistic content, we have decided to baptise with a legendary name, among the most significant in the history of the world's most famous scooter: Vespa Primavera”.

“The offer of new models, each time faithful to the first design of the Vespa but at the same time innovative from a stylistic and technological point of view, and the development of new industrial and commercial initiatives worldwide represent the key to the growing success of this exceptional brand over recent years," added the Piaggio Group Chairman and CEO.