Vespa has always inspired its fans to live memorable experiences.
Because of this, on the occasion of its first 70 years, we want to collect with them 70 experiences to have at least once in a lifetime with Vespa and to create its first official bucket list!
Through Vespa's social channels (Facebook, Twitter) we're calling all users to share with us their best Vespa experiences using the hashtag #myvespaexperience. All these experiences will be transformed into ad hoc cards and included in one of four categories: Fun, Love, Adventure, Urban that will then be divided and featured on a website dedicated to the campaign. Users can then go here and vote for the top 70 experiences to create the first ever "Vespa Bucket List".
And... #myvespaexperience all over social channel