(VESPA 946)RED BRINGS PHILANTHROPIC STYLE TO GRAND PRIX OF THE AMERICAS

(VESPA 946)RED was a part of the Aprilia Racing Gresini MotoGP Team at the GP of the Americas in Austin, Texas April 21-23.

 

Vespa prides itself on philanthropy; the Italian scooter company’s own charity, Vespa for Children, recently launched a healthcare program for young patients affected by rare diseases at the pediatric hospital of Hanoi, the capital of Vietnam. This philanthropy-forward attitude continued in fall 2016 when Vespa joined forces with (RED), the international charity founded by singer and U2 frontman Bono and activist Bobby Shriver.  The outcome? The (VESPA 946)RED scooter, proudly coated in beautiful red paint and the (VESPA)RED logo.  But this is more than just a brand exercise; for every (RED) scooter sold, Vespa donates $150 to the Global Fund to Fight AIDS, which can provide over 500 days of medication for a person living with HIV in sub-Saharan Africa.  Since its inception 11 years ago, (RED) has donated $465 million towards the HIV/AIDS fight, impacting over 90 million lives.

 

To highlight the life-saving product at Austin’s Circuit of the Americas (COTA). Aprilia Racing Team Gresini’s rider duo of Aleix Espargaro and Sam Lowes used (VESPA 946)RED scooters as pit bikes instead of the usual Aprilia SR Motoard 50s.  Everywhere the MotoGP riders stopped, crowds paid as much attention to the bright RED scooters as the riders themselves. To further add exposure, the (VESPA 946)RED scooters were on display between the Moto Guzzi and Aprilia areas of COTA’s Fan Zone near Turn 12 on the track’s Back Straight.

 

Every where the MotoGP racers stopped, crowds paid as much attention to the bright RED scooters as the riders. To further add exposure, the (VESPA 946)RED scooters were on display between the Moto Guzzi and Aprilia areas of COTA’s Fan Zone near Turn 12 on the track’s Back Straight.

 

The Vespa 946, short for the year the classic scooter was born, 1946, arrives with a 150cc single-cylinder 4-stroke with electronic fuel injection and ABS. The (VESPA 946)RED combines the latest in Vespa technology, along with attractive blaring red, for a look that simply stand out from the crowd – which is exactly what the (VESPA 946)RED did at the Austin MotoGP, which attracted over 130,000 participants throughout the three-day GP.

 

This was by far the coolest pit bike in the MotoGP paddock--and better yet, it offers a greater purpose.

 

Learn more about the (VESPA 946)RED here.

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