The name of the first place Corporate Art Awards winner has been confirmed. These are the awards that identify, foster and promote excellence in collaboration between the business and the art world on an international level.
The Piaggio Foundation won the first prize for “Best involvement of Social Media” receiving the most votes with 935 "Likes". On the podium in second place is the Potanin Foundation followed by IKEA.
Beginning from September, the website www.pptart.net/participants hosted the online voting campaign for the best Corporate Art project to be selected from those presented by the 80 participating companies from more than 22 nations. Each company was able to involve its own employees, Facebook followers and Twitter followers, inviting them to express their appreciation with a "Like" by 10 November. The initiative had an international response, receiving more than 10,000 Likes.
In the area of its cultural project , the Piaggio Foundation hosts temporary exhibits and shows of great artists from the past, contemporaries and up-and-coming young talent, also involving them in educational and scholastic projects. Thanks in part to this collaboration, over time, the Piaggio Foundation has acquired a rich collection of paintings, sculptures and installations, including the numerous vehicles that are part of Piaggio history, interpreted or painted by artists, the most famous and prestigious of which is undoubtedly the Vespa that was decorated by Salvador Dalì in 1962. These works are on display at the Piaggio Museum, along with the collections of Vespa, Ape and Gilera the form a suggestive bond between science, technology, art and style.