Celebrating a new beginning
Radiating new energy
Since it was founded in 1946, the path Vespa has travelled clearly expresses how the Vespa 75th model is more than a celebratory vehicle. Vespa has established itself as an innovative and revolutionary brand focused on encouraging a fun lifestyle. Historically, it has a connection with the Planet, strong ties to women and has maintained a close connection with the world of art and creativity.
Vespa's story begins in 1946. Above all, it was built through communication and today the scooter embodies three main tenants - heritage, modernity and the art of living, which makes it an “icon on wheels”. In fact, Vespa was born under the banner of innovation as a revolution in mobility, but it quickly transformed into an icon of style due to its ability to engage with the zeitgeist, no matter the era. Initially, Vespa was a “driving force of change” in the lifestyle of post-war Italians because of its eclectic DNA that blended creativity with engineering. Vespa launched a communication revolution that made its way around the world and sparked a brand-new way for people to express themselves. As an amplifier of youth culture, Vespa was used by the Mods who treated the road as a stage. From this, Vespa became increasingly popular, fashionable and modern. Its element of distinction is its ability to encompass an entire “lifestyle” that continues to align the brand with fashionable people who want to show off their originality, exuberance and out-the-box mentality, under the banner of light-heartedness. Vespa’s youthful spirit is clearly represented in the colour schemes of the models, as well as its collaboration with rising streetwear designers. Its special engine also gives it a truly unique point of view. Innovative and original by design, Vespa proved from the start to be a cutting-edge vehicle especially suited for women riders, who saw themselves reflected through each passing decade in Vespa’s advertisements.
Vespa teaches us that being out-of-the-box means aligning the brand with creatives, and inspiring artists all over the world.
To pay homage to this underlying creative spirit, Vespa 75th Anniversary Special Edition is dressed with a special livery to celebrate its 75th birthday – looking towards a future with unlimited potential. Vespa riders have chosen the brand as a vehicle of freedom and a projection of their predilection towards making their own rules, both in terms of mobility and lifestyle.

Vespa 75th Anniversary Special Edition transcends the everyday and looks more youthful and contemporary than ever. It proudly flaunts a symbolic number - 75 - and design details in a matte, “Giallo Pirite” yellow, which reinterprets the 40s-era colours and elegantly contrasts the distinctly glossy metallic “Giallo Zolfo” yellow. The special edition also comes with a dedicated plate to commemorate such an important date for Vespa.
Discover the models
VESPA FERRARI ET4 150
2001
This model was created as a homage to the Ferrari team for the victory of the Formula 1 World Championship in 2000. The vehicle was customised with the names of Montezemolo, Todt, Schumacher and Barrichello, it had a Ferrari red livery with leather saddle which was of the same material used to upholster the inside of a Ferrari.

VESPA TRAFELI
2003
Vespa PX became a true work of art, moulded and shaped by the creativity of Mino Trafeli. An exhibition of the same precious Trafeli was on display at the Museum Piaggio in 2003. This model was donated to the Museum's collection by the artist that distorted the object to an improper form.

VESPA LX
2005
This was the return of the "vespino", the small body model which was offered alongside the larger "vespone" for more than 40 years, in an extremely modern stylistic and technical key. Vespa LX replaced the glorious Vespa ET (more than 460,000 units sold since 1996) and is available in four modern and ecological engine sizes: 50cc two and four stroke, 125 and 150cc four stroke.

VESPA GTS 250 IE
2005
Fifty years after the launch of the Vespa GS (Gran Sport), the first sport scooter in history and still a sought after treasure for collectors and fans, Vespa GTS 250 i.e. renews the GS blend of speed and style to become the fastest, most powerful and most high-tech Vespa. From November 2011, Vespa GTS “grew” to the 300 class with an avant-garde, extremely powerful four-valve, liquid cooled engine with electronic injection. Vespa GTS is stopped with a superb double disc braking system.

VESPA GTV - LXV
2006
Conceived to celebrate an absolute legend in the world of two wheelers, the Vespa LXV and Vespa GTV repeat and reinterpret the most distinctive elements of ‘50s and ‘60s styling in form and function. The Vespa GTV, available with 125 and 250 cc engines, stands out for its headlight mounted on the mudguard just as the original 1946 prototype. The Vespa LXV, offered with a choice of 50, 125 and 150 cc engines, is inspired by the smooth, essential lines of the Vespas of the 1960s, and features a sleek, minimalist look characterised by open handlebars and a two part seat.

VESPA GT 60° 250 CC
2006
This is the gift that Vespa was determined to give its fans to celebrate the company’s sixtieth anniversary. With its prestigious materials and exclusive finish, this unique limited edition is made in a series of only 999 units, and is destined to become one of the milestones in Vespa’s long history.

VESPA S50 - 125
2007
All the character of the sporty “Vespino” of yesteryear is revived by the brand new Vespa S. This fascinating blend of styles and memories keeps the soul of the youngest and most sporting of all Vespas alive in the present day. The Vespa S inherits its rigorously minimalist looks from legendary models of the 1970s like the 50 Special and Vespa Primavera

VESPA GTS 300 SUPER
2008
GTS 300 Super brings the exclusive elegance of Vespa to the over 250 class. The classic, unique Vespa style is combined with a distinctly sporty and modern personality, giving the clean Vespa lines a decidedly rugged look. With its sporty design, the Vespa GTS 300 Super embodies the style, convenience, safety and sturdiness of the Vespa brand. With new 4 valve timing, this brand new and feisty little powerplant has nothing to envy of its two-stroke counterparts (at 4.35 hp, it is the most powerful 50 cc four stroke on the market), yet its consumption and emission figures remain those of a four-stroke.

VESPA S50 - LX50 4V
2009
The new 50cc, four stroke, four valve engine leads to the rediscovery of an engine size which is "legendary" in Vespa history. With new 4 valve timing, this brand new and feisty powerplant has nothing to envy of its two-stroke counterparts (at 4.35 hp it is the most powerful 50 cc four-stroke on the market), yet its consumption and emission figures remain those of a typical four stroke. With this new engine, Vespa reconfirms a technological supremacy that has stood for over six decades.

VESPA GTS ABS ASR
2014
In 2014 Vespa GTS is new and improved with the adoption of the most advanced technological electronic riding support systems: 2-channel ABS braking system and ASR traction control. Vespa therefore reaffirms its cutting-edge technology credentials which has always marked its past and introduces one of the most modern, advanced and safest vehicles in the world.

VESPA 946 ARMANI
2015
To mark the year 2015 – the 40th anniversary of the foundation of Giorgio Armani and the 130th birthday of the Piaggio Group – Emporio Armani designed a special version of the Vespa 946. In keeping with Armani’s signature subdued colour palette, the designer came up with a special combination of greys with subtle hints of green visible only under particular light conditions for the project. The metal parts have a satin finish, and create an opaque effect in line with the finishing touches of the body. The words ‘Emporio Armani’ appeared on the side, while the iconic eagle logo of the brand sat above the headlight.

70° ANNIVERSARY
2016
For its Seventieth anniversary, Piaggio group makes a tribute to the best loved scooter of all time, with a special version of it.

VESPA ELETTRICA
2018
The unrivalled modern icon of Italian style and technology, the Vespa Elettrica is synonymous with advanced connectivity, noiselessness, unique design, customisation, affordability and last, but most definitely not least, respect for the environment. These values are not new to the Vespa brand, but have never been more comprehensively expressed than in the Elettrica which confirms the brand’s standing as contemporary, young at heart and a step ahead of its time.

SEAN WOTHERSPOON X VESPA
2019
The Vespa Primavera Sean Wotherspoon is a special limited edition, destined to capture the hearts of anyone who enjoys playing with fashion and who embraces daring style. It is the ultimate expression of the creative energy that links Vespa and Sean, together with their shared love of colour and experimentation that anticipates tomorrow's trends.
