Exclusive Vespa helmets on the Pitti uomo catwalk

UNIQUE PIECES MADE AND PERSONALISED BY MCM WITH EXCLUSIVE MATERIALS AND HANDCRAFTED CARE.

 

The Vespa helmets made for MCM have featured on the Pitti Uomo catwalk - a key event in the world of Italian fashion - during a special MCM fashion show at the breathtaking Dogana di Firenze.

One-of-a-kind pieces were showcased to the discerning expert audience at the Florentine event. They were made with materials and details typical of the MCM brand, and were designed to reflect Vespa's non-conformist and colourful spirit.

 

The Vespa helmets, all in the jet version, have been made with thermoplastic shells and integrated visors, hand trimmed by expert Italian master saddlers and covered with feathers, holographic sequins and Viseto, MCM's iconic monogram fabric.

 

The designs feature the Vespa logo hot-stamped onto the goggles holders and the MCM logo on the metal plates on the sides.

 

The state-of-the-art materials used and the exquisite craftsmanship reflect the values of quality, exclusivity and style that are shared by both brands. And they signal their ability to keep up with the times, going beyond fashions and trends to express a unique personality, brimming with colour, beauty, spontaneity and freedom.

 

LOOK AT THE SHOW!

 

 

VESPA

Founded in 1946 and with almost 19 million models on the roads of all five continents, Vespa is a global brand - innovative and always cutting-edge - one that has revolutionized the concept of freedom for entire generations. Today Vespa stands for the technological and stylistic fusion of a style that has become immortal, making it an icon of Italian elegance, known and loved throughout the world.

 

 

MCM

MCM is an international brand of luxury accessories and luggage founded in Munich, Germany, which since its launch in 1976 has stood out for its ability to be creative, playful and bold, and has over time become a lifestyle brand in its own right.

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