We are excited to share that we have just wrapped up our second trade show activation with the Progressive International Motorcycle Show. The trade show was over the weekend, 11/16 – 11/18, in sunny Long Beach, California.
We proudly activated Vespa and Piaggio, showcasing the Piaggio Group scooter range in front of over 50,000 patrons! The Vespa Elettrica had been highly anticipated for quite some time and we received nothing but ecstatic feedback from the consumers.
Due to the show being a motorcycle dominant event, the Piaggio scooter range assumed majority attention from those who sought out newly released scooters. When customers learned the electric scooter was on display in the Piaggio booth, we were flooded with enthusiastic fans of the brand(s). With the momentum of tech and green efforts, there was no doubt these vehicles would go unnoticed. The two most popular models on display were the Vespa Elettrica and the redesigned GTS 300.
NEW Vespa Elettrica
It is not a new electric scooter, it is Vespa Elettrica, it is a work of art with a technological heart that is born as the symbol of our modern times and the years to come.
Vespa Elettrica is the most modern icon of Italian technology, it is synonymous with advanced connectivity and quiet operation, customization and accessibility, respect for the environment and unique style. These are values that have always belonged to Vespa and which now, in Vespa Elettrica, have been fully accomplished, confirming Vespa as the brand that has always been ahead of its times with respect to its market.
Vespa Elettrica, which is characterized by its easy ride, or rather, its natural ride, takes shape as the highest expression of Piaggio Group research in the electric mobility area to meet the needs of a growing environmental sensitivity, with the goal of providing technological solutions for an increasingly sustainable and liveable urban habitat.
Redesigned GTS 300
For 2019, the entire Vespa GTS range is further improved, with a series of updates to boost performance, comfort and style.
The new Vespa GTS range, packed with standard equipment, now comprises five versions: Vespa GTS, GTS Touring, GTS Super, GTS SuperSport and the brand-new, technological Vespa GTS SuperTech, with colour TFT display that maximises connectivity to the smartphone with the VESPA MIA system.
Two engine sizes are available, the already well-known and appreciated 125 i-get single-cylinder is now joined by the new 300 hpe (High Performance Engine), fruit of the latest Piaggio Group technology, which aims to create engines that are increasingly advanced and efficient in terms of limiting emissions and consumption. Able to deliver more than 23 HP, this is the most powerful engine ever adopted by a Vespa.